Preserving Leadership and the Future of Organizational Memory
- VFS Team

- Oct 2
- 2 min read
This week, the entertainment industry witnessed a watershed moment: major talent agencies are actively seeking to represent Tilly Norwood, the world’s first AI-generated actor. Created by Eline Van der Velden’s studio Xicoia, Tilly’s debut has sparked fierce debate about the future of work, creativity, and identity in a world where digital personas can be commercialized and managed just like human talent.

This development directly intersects with several emerging issues we’ve been tracking at Vision Foresight Strategy. “Immortal Leadership” explores how digital tools can preserve and extend the influence of key leaders beyond their tenure. “Persistent Virtual Alter-Egos” anticipates the rise of AI-driven personas of ourselves that take action on our behalf, evolve over time, and interact across platforms. And “Virtual Workforce” considers how organizations might deploy digital entities to perform roles traditionally held by humans. Tilly Norwood is the most recent signal that these futures are arriving faster than many people expected.
This development signals a profound shift in how organizations might retain and deploy expertise. The ability to create interactive, evolving digital personas opens the door to preserving tacit knowledge and leadership insight long after individuals retire or move on. It’s an opportunity to extend institutional memory. This potentially addresses the risk of losing irreplaceable knowledge that many organization face today as key generations exit the workforce.
In the near-term: Employers can begin encapsulating the tacit knowledge of retiring staff, particularly Baby Boomer and Gen X employees, into interactive, evolving digital personas.
In the mid-term: Organizations could use these characters as trainers, assistants, and mentors within the organization.
Over the Long-term: The normalization of virtual talent may challenge traditional notions of leadership, identity, and of the nature of organizations.
Leaders should start by identifying their most critical sources of tacit organizational knowledge and consider how digital personas could help preserve and share this expertise.
Map out key knowledge holders within your organization.
Explore pilot projects to capture and digitize expertise in interactive formats.
Begin monitoring the commercialization of AI persona technologies to assess potential impacts on your workforce strategy.
To help your team explore the implications of digital personas and virtual leadership, we recommend our 2-Day Intensive Foresight Workshop. This immersive experience helps leadership teams unpack emerging signals, develop comprehensive scenario forecasts, and develop actionable responses to fast-moving developments like AI-generated talent. It’s an ideal starting point for organizations ready to engage with the future of work and knowledge continuity. Contact us today to spin up your project.





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