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"Social cryptomnesia," awesome phrase of the month

This was a great description by Richard Fisher of a fantastic phrase and a highly relevant pattern of change for today. It also immediately calls to mind the s-curve, a futurist's best friend.

And while we find the s-curve shape in so many dynamics of change, Fisher reminds us that the mainstreaming of an idea is not simply the final or even the only important social dynamic to consider.

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